Not sure how to kick start your outdoor brand’s social media marketing journey? Here’s everything you need to do before posting. — Social media is a must for any business but getting started can be harder than it looks, especially if you want to do it right. I’m going to tell you how you can kick start your outdoor brand’s social media marketing journey. Work Out Who Your Ideal Customers Are Before setting up any social profiles or creating…

Choosing the right social platforms for your content marketing can be challenging. Choose too many, and your spread too thin. Choose the wrong ones and you’re wasting time. Here are my tips on choosing social media platforms. — There are lots of social media platforms out there, but the question is, which platforms are right for your brand? Here are a few key things to consider before choosing the social media platforms for your climate positive brand.

Short form videos are everywhere, but should you be using them for your adventure brand? Here’s the what, why and how of TikToks, Reels & Shorts. — Are short form videos really something your adventure brand needs to be creating? The short answer is yes and I’m going to explain what short form videos are and the benefits of them, as well as giving you some content ideas for your next short form video.

Do you want to create next level videos for your outdoor brand? Well you can, and you can do it without breaking the bank on camera gear… — A common misconception when starting your video marketing journey, is you have to spend a small fortune on top of the range cameras in order to create quality content. I’m going to explain why this couldn’t be further from the truth. Use Camera Equipment You Already Have

Having a marketing strategy for your climate positive brand is the most important thing you can do to further your mission, here’s why. — Before starting your marketing journey, you first need to have a marketing strategy in place if you’re to have any chance of growing your climate positive brand and I’m going to explain why… Having Clear Goals Without a marketing strategy in place, how do you know what you’re trying to achieve?

Do you want to take your brand to the next level? Well, this is why you should outsource to a content marketing studio Vs a photographer. — You know you need to capture quality photography for your brand, but do you work with a content marketing studio or a photographer? …

Should you document or create content for your adventure brand? Here’s our $0.02 — You may have heard marketers saying phrases like ‘document, don’t create’ when it comes to creating content for your brand but the question is, what does that mean and what’s the difference between the two? What is Documenting? Documenting is non-fiction content intended to show an aspect of reality, most commonly for education…

Want to take your photography to the next level? Here are our top tips for capturing attention grabbing photos for your outdoor brand. — One of the first things your outdoor brand should consider is photography. It’s one of the building blocks of your content marketing. If you want to make an impact with photography, follow these simple tips. Refrain from Using Stock Photography If you don’t have a bank of high-quality photography in your locker, the temptation is…

Here’s a list of the top types of content you can use for your adventure brand to enhance the human connection with your customers. — It’s more important than ever that your adventure brand is creating quality content, so to help you get started I’ve put together a list of the types of content you should be creating that is relevant to your brand and will get you results. Educational Content Some businesses are sceptical when it…